I am a Creative Director with many years of experience developing omni channel visual content for lifestyle, fashion and beauty brands. 

Tailored for each client I produce creative from start to finish across all channels: 360 campaigns and concepts, photo & video art direction, pre- and post production, graphic design and art direction for print, digital and social, as well as website design.

I am passionate about creating vibrant and elegant visual identities that upgrade and update any brand.

Looking forward to working with you!

Clients:
Bloomingdale’s, Condé Nast (Self, Brides, Vogue, Lucky), Galerie Magazine, Hearst (Marie Claire, Women’s Health, Cosmopolitan, Redbook), Hour Media (Somerset Collection, The Mall at Millenia), Moses Media Inc. (Ellen Tracy, Madeline, Dooney & Bourke), New York University, Splashlight Studio (Target), Trish McEvoy Cosmetics

"Petra is one of the most creative—yet also most rigorous—art directors I’ve worked with. Her eye is incredible: she can pull together a story full of disparate images and make it feel seamless; she has a million smart and inventive ideas; she is a collaborative partner with even the crabbiest of editors. Her calm and her professionalism allow everyone who works with her to flourish. She is nurturing and flexible. And above all, she knows what looks great on a page. Everything she touches becomes a little more elegant, more dynamic, and more beautiful. It’s a true gift."
– Meredith Rollins, Editor-in-Chief of Redbook Magazine

"Petra Kobayashi is an art director who specializes in capturing women in the way they want to see themselves: strong, beautiful, bold, feminine and active, in charge of their lives. Her graphic treatments, enticing visuals and sophisticated treatments of subjects as varied as beauty, food, fashion, fitness, health, gear and serious subjects have won awards, and helped grow and evolve a venerated brand over the past decade into a modern, digitally robust magazine content that speaks to women in an inspiring and innovative way. Petra’s leadership skills and management experience have also helped to bring along a team of young and untested designers, shaping their work and helping them see new ways to represent content.
As a brand builder, Petra can help evolve media properties as well as company visual messaging in the retail and wellbeing space. Her experience at SELF is translatable to many platforms and content channels, and she will bring her sophisticated and upbeat aesthetic to her next assignment."
– Lucy Danziger, CEO & Founder Hintd.com, former Editor-in-Chief of Self Magazine